LivingSocial has expanded its portfolio to offer hotel deals. A few months ago, the daily-deal maker launched LivingSocial Escapes, a travel division that offers 1- or 2-night travel experiences. The company provide its members with deals on a few hotels within driving distance and a few choices that would require a quick airplane trip. The airline tickets are not included in the deal.
So here’s how it all works. LivingSocial sends its members a weekly email that touts several hotel deals. The deals are available for purchase for 7 days. The time frame for use varies, but it generally expires after 1 year. “Once you make your purchase, you have to set up your trip, which gives the hotel a chance to sell you an extra night or 2,” said LivingSocial exec Doug Miller in a recent USAToday.com interview. But wait there’s more, members can get a free escape if he or she shares a deal with friends and 3 of them buy it.
LivingSocial’s new marketing strategy is expected to lure new local customers to local hotels, and provide its members a few hotel choices with value-added packages. Miller said that LivingSocial Escapes “tells stories about the properties and destinations, and bring it out through a flash-sale experience.”
In case you didn’t know, LivingSocial and rival Groupon offer “daily deals” via email for local restaurants, bars, cupcake shops, classes and more.