Travel Channel Courts Gay and Lesbian Travelers
Just in case you hadn’t noticed, Travel Channel is heating things up this winter with new content to attract gay and lesbian travelers. You may not know it, but the Lesbian, Gay, Bisexual, Transgender (LGBT) tourism industry is big business, raking in $65 billion a year, according to Community Marketing Inc.’s annual LGBT Tourism Study.
The study reveals that the LGBT community has increased their travel in the last year, despite the economic downturn, with gay men taking an average of 3 trips last year. And gay travelers spare no expense to enjoy traveling abroad to other countries. Eighty-five percent of gay males and 77% of lesbians own a passport, compared with a 30% rate of all Americans. Last year, 54% of gay men used their passport.
The stat we liked the most, from this study, was the fact that gay and lesbian travelers check out 3-4 websites before booking directly with a company. So what better way to help attract a new, diverse audience in 2012 than to offer helpful trip planning information like our list of the best resources for gay travel.
Looking for a warm winter getaway? Check out our slideshow of some of the best gay beach destinations in the world. TravelChannel.com will continue creating resourceful content throughout the New Year to make trip planning a little easier, with helpful tips on gay-friendly hotels, outdoor vacations, theme vacation tours, ski weekends, pride celebrations, festivals and so much more. Spread the word, and bookmark our Gay Travel section for more updates.