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by Jimmy Im

It’s not all about tacos and margaritas anymore.

Last week in Cancun, spring-break revelers flooded the bars and clubs for a Mexican-style St. Patrick’s Day, while Jersey Shore‘s Snooki and JWoww filmed scenes for a new show at Beach Palace Resort. But while nightlife remains an iconic fixture of the destination, Cancun has been luring a new type of traveler: foodies. From March 15 to 18, hundreds of visitors participated in the inauguration of the region’s first food and wine festival, a boon for Cancun’s growing culinary scene.

Cancun Food

The Cancun-Riviera Maya Wine & Food Festival proved that Mexican gastronomy is no joke — in fact, traditional Mexican cuisine has been named to the UNESCO Intangible Cultural Heritage list — as almost 30 world-renowned chefs from Argentina, Chile, Brazil, Canada, Mexico and the US brought their culinary flair to the region to celebrate the local cuisine and introduce their own techniques to an emerging culinary destination.

Headlining the event was Ferran Adria from the highly touted elBulli restaurant, universally known as the world’s best restaurant for several years. (It closed in 2009.) While the festival honored Ferran at a gala reception and dinner, more than 30 culinary events were also open to the public.

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