The vigorous sounds of beating drums, flags flying, fans singing and chanting; finally, the FIFA World Cup 2014 has come to Brazil. With the excitement of the tournament setting the scene, visitors to the 12 host cities should take the opportunity to absorb themselves in the local culture and experience the hidden gems that make each location unique.
São Paulo, the City of Paulistanos
True to its city motto of “Non ducor, duco,” which translates to “I am not led, I lead,” São Paulo will lead the celebration by hosting the first games of the World Cup. Located in the southeastern part of Brazil, between Curitiba and Rio de Janeiro, São Paulo is a major business hub, but its hospitable people, the “Paulistanos,” know how to enjoy the diverse pleasures of life through food, art and music.