Anthony’s next stop on his quest to save the hotel industry lands him at the The Curve Hotel in Palm Springs, CA. Just a 2-hour drive from Los Angeles, Palm Springs, “Playground of the Stars,” is known for its abundant sunshine, relaxing atmosphere and ultra-modern hotels.
In recent years, dozens of small boutique hotels have opened in Palm Springs, competing with one another to recapture that swank 50s vibe. The Curve Hotel’s owners, bought the 150-room property back in 2008 when it was still a 1-star budget roadside motel and they have recently decided to turn it into a boutique hotel to cash in on the craze. Unfortunately, their decision to upgrade hasn’t worked out so far, and the owners have seen a significant drop in occupancy.
As soon as Anthony drives into the parking lot, he realizes that The Curve hotel is in the midst of an identity crisis – is it a boutique hotel, or is it a travel lodge?
Will Anthony be able to help the hotel’s owners turn things around before they get left in the dust by the competition? Find out on an all-new episode, tonight at 10|9c.
Plus, check out exclusive behind-the-scenes photos from Anthony’s trip to Palm Springs.