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VisitScotland

How do you get a pony in a sweater? CNN asks this question we’re all thinking after Scotland’s “ponies in sweaters” marketing campaign hit the web last week.

The owner of these pony sensations, Joe Tonkinson, explained to CNN, “It was just a case of putting one foot in, put the other foot in … and button it up.” Who would have thought it was that simple? Tonkinson went to say that the ponies were extremely calm during the sweater outfitting.  Apparently, these ponies don’t mind the model life.

In this brilliant marketing move, Visit Scotland combined 2 of its biggest exports – Shetland wool sweaters and Shetland ponies — to promote its Year of Natural Scotland.

And, these pony ambassadors, Fivla and Vitamin, certainly have brought new interest to Scotland. Who could resist short-legged shaggy ponies in winter woolies?

With its castles, countryside, haunted places, the whisky trail and now, shaggy Shetlands in sweaters, Scotland is piquing our interest.

What about you – any plans to see Scotland this year?

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