Photo: This is the outdoor lounge at the Sheraton Tribeca in the Big Apple, where club
members can enjoy amenities while looking at the city skyline. (Sheraton Hotels)
Sheraton has renovated 103 of its hotels in North America. Starwood, Sheraton’s parent company, kicked off a $6 billion global revamp of the chain in 2007, and now it’s looking to expand in China.
An article on USAToday.com, claims the chain’s makeover has made Sheraton more competitive with other hotel chains, including Marriot, Hilton, Radisson and Hyatt.
Hoyt Harper, Starwood’s SVP of brand management, says the company cut 41 hotels from the chain because they did not meet Sheraton’s new standards, and it wasn’t a cheap move either.