Photo: United Continental
Great news for business travelers and frequent fliers! United Continental has announced plans to offer more perks to its customers, including free in-flight Wi-Fi. United Airlines will add Wi-Fi to more than 200 planes, including its Boeing 737 and 757 aircraft.
United Continental also includes Continental, which merged with United late last year. The airlines are in the process of moving to a unified brand. Continental already offers LiveTV to its customers, but soon both airlines will provide fliers with access to Wi-Fi and 95 LiveTV stations.
The airline merger has even bigger plans on the horizon. United Continental is exploring adding international Wi-Fi service and looking at striking a deal with other broadband providers to help wire its fleet of more than 700 jets, according to United Continental CEO Jeff Smisek.
Rising fuel costs has prompted airline carriers to look for ways to increase revenue. One idea is to charge travelers for items that were once free, including on-board sales of food, drinks, pillows, blankets and entertainment. Industry officials say airlines prefer complex fees to additional fare hikes because people will quit buying tickets if airlines raise prices too high.
American Airlines, United-Continental and Delta are among the carriers considering various new fees. The airlines have proposed charging customers for seat assignments, where a family of 4 will start paying anywhere from $10 to $16 to choose their seats.
Elite or business and first-class passengers would be exempt from the airlines’ proposed seat assignment fee. Travel experts believe airlines will waive the fee for travelers who book a flight and choose their seat within the last 24 hours. But fliers may pay a fee if they want to choose and confirm their seat well in advance.
Other proposed fees include charging for customized travel, including fancy food and champagne in economy class, security-line services and travel-concierge services.